16 Feb '16

Some New Words for 2016

Colossal Squid (N.) an extremely large squid (Mesonychoteuthis hamiltoni) occurring in deeper waters of the Southern Ocean that is the largest known living invertebrate.
Neurofeedback (N.) the technique of making brain activity perceptible to the senses (as by recording brain waves with an electroencephalograph and presenting them visually or audibly) in order to consciously alter such activity.
NSFW (Abbr.) not safe for work; not suitable for work — used to warn someone that a website, e-mail attachment, etc., is not suitable for viewing at most places of employment.
Slendro (N.) a pentatonic tuning employed for Javanese gamelans that divides the octave into five roughly similar internals.
Vocal Fry (N.) a vocal effect produced by very slow vibration of the vocal cords and characterized by a creaking sound and low pitch.
Click fraud (N.) the practice of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host site or draining revenue from the advertiser.
WTF (Abbr. Slang) What the F&%$?! (used to express anger, impatience, surprise, etc.)
Photobomb (V.) spoil a photograph (of a person or thing) by unexpectedly appearing in the camera's field of view as the picture is taken, typically as a prank or practical joke.
Twerk (V.) sexually suggestive dancing characterized by rapid, repeated hip thrusts and shaking of the buttocks, especially while squatting.
Eggcorn (N.) a word or phrase that sounds like and is mistakenly used in a seemingly logical or plausible way for another word or phrase either on its own or as part of a set expression.
Sriracha (N.) a pungent sauce that is made from hot peppers pureed with usually garlic, sugar, salt, and vinegar and that is typically used as a condiment.
Upcycle (V.) recycle (something) in such a way that the resulting product is of a higher value than the original item.
Crema (N.) a layer of creamy tan froth that forms on the top of a freshly made espresso.

About The Author

An accomplished author, Jason brings a diverse skill set to MKTG. He originally started at the company as a research assistant and, after spending time overseas, returned to the team in 2008 as Manager of Special Projects. In his current role, Jason oversees MKTG’s special projects, with a particular focus on employee development, training, multimedia translation requests and other large-scale or special-skill opportunities.